Most DTC brands doing $1M–$5M are leaving $150K–$400K per year sitting uncaptured in their own Klaviyo account. We find it, quantify it, and tell you exactly how to get it back.
You're spending more on ads. CPAs keep climbing. Revenue is up — but margin isn't following. The instinct is to look at the ad account for the answer. The answer isn't there.
Every customer your ads acquire who doesn't come back forces you to spend again to replace them. That replacement cost is what's compressing your margin — not your CPMs, not your creative, not the algorithm.
Well-optimized brands generate 25–30% of total revenue from email and SMS. Most brands we talk to are at 10–12%. For a brand doing $2M a year, that’s a $300,000 gap — running silently while you debate ad budgets.
Retention revenue isn’t invisible. It’s just unmeasured. The moment you put a dollar figure on the gap, the conversation about where to invest changes completely.
Klaviyo tracks performance across 183,000+ brands. When you map a typical DTC brand against their data, one gap shows up immediately — and it has a dollar figure attached to it.
Where the average $500K–$5M brand lands when we run the audit. Email is active, but the infrastructure driving revenue is largely missing.
What Klaviyo benchmarks as a fully optimized retention program. Same list. Same products. Same ad spend. Built-out flows doing the work.
This isn’t a traffic or conversion problem. It’s revenue sitting inside your existing customer base — uncaptured because the flows to reach it haven’t been built.
Most brands send campaigns weekly and wonder why email isn’t converting. The data shows automated flows — triggered by behavior — drive 18× more revenue per recipient. Flows account for 41% of all email revenue while representing just 5.3% of total sends. That ratio is the gap.
These are three of the highest-RPR flows in Klaviyo’s entire data set. Most brands are missing all three. Abandoned cart flows alone average $3.65 per recipient — with the top 10% of brands hitting $28.89.
A brand doing $1M in revenue running at 10% email is generating $100,000/year from email. The same brand — same list, same products, same ad spend — running at 25% generates $250,000/year. That $150,000 gap doesn’t require new customers or more spend. It requires the infrastructure to capture revenue that’s already in motion — people who visited, added to cart, bought once, or went quiet. This is exactly what a Revenue Leak Diagnostic surfaces: the specific gaps in your Klaviyo account, each one quantified in annual revenue terms, prioritized by impact.
Every number below is verified in Klaviyo or Shopify. No vanity metrics, no estimates.
From $48K to $236K per month in Klaviyo-attributed email revenue in under 6 months. 67%+ average open rate. 51% of that revenue driven by automated flows. Total store revenue crossed $1.1M that same month.
Read the case study →Their welcome series averaged $1,800/month for 7 consecutive months. After a 30-day rebuild — new flow architecture, urgency copy, expiring offers, SMS integration — it generated $22,900 in the first month. 1,172% increase. Verified.
Read the case study →ANCORE a leader in portable resistance training equipment, partnered with us to optimize their Klaviyo email program. We built their email marketing system from the ground up and took over, and generated $1.13m in just 21 months
Read the case study →Most email agencies take over your Klaviyo account and start sending. We don’t. We run a systematic diagnostic first — then build the strategy to close every gap.
We map every gap in your flows, segmentation, list health, campaign strategy, and attribution against Klaviyo’s verified benchmark data from 183,000+ brands. Every gap gets quantified in dollars.
A sequenced 90-day plan to close the gaps, prioritized by revenue impact. Your team — or a hired executor — handles the build. We handle the strategy. Our only incentive is an accurate diagnosis.
Ongoing fractional strategy as your team executes. We monitor, advise, and course-correct. You keep ownership of execution. No conflict of interest — ever.
Email and SMS became a six-figure part of our business. The ROI has always been there — I’ve never once questioned whether it was worth it. Before this, we had one abandoned cart flow and nothing else. Now email is a core growth driver, and we’re doubling down.
Vaughn has helped us grow our email marketing list to over 30,000 people now. He has successfully over the last few years allowed us to actually be consistent with our email marketing, which has been a huge thing for us.
We take on a limited number of engagements at a time. The starting point is a Revenue Leak Diagnostic — a systematic analysis of your Klaviyo account that quantifies exactly where revenue is leaking and what each gap costs annually. Most brands we work with surface $150,000–$400,000 in quantified annual opportunity.
Engagements typically begin within 2 weeks. We work with 3 active clients at a time.