Most DTC brands doing $1M–$5M are leaving $150K–$400K per year sitting uncaptured in their own Klaviyo account. We find it, quantify it, and tell you exactly how to get it back.
You're spending more on ads. CPAs keep climbing. Revenue is up — but margin isn't following. The instinct is to look at the ad account for the answer. The answer isn't there.
Every customer your ads acquire who doesn't come back forces you to spend again to replace them. That replacement cost is what's compressing your margin — not your CPMs, not your creative, not the algorithm.
Well-optimized brands generate 25–30% of total revenue from email and SMS. Most brands we talk to are at 10–12%. For a brand doing $2M a year, that’s a $300,000 gap — running silently while you debate ad budgets.
Retention revenue isn’t invisible. It’s just unmeasured. The moment you put a dollar figure on the gap, the conversation about where to invest changes completely.
Every number below is verified in Klaviyo or Shopify. No vanity metrics, no estimates.
From $48K to $236K per month in Klaviyo-attributed email revenue in under 6 months. 67%+ average open rate. 51% of that revenue driven by automated flows. Total store revenue crossed $1.1M that same month.
Read the case study →Their welcome series averaged $1,800/month for 7 consecutive months. After a 30-day rebuild — new flow architecture, urgency copy, expiring offers, SMS integration — it generated $22,900 in the first month. 1,172% increase. Verified.
Read the case study →Built the full email and SMS retention system from the ground up. SMS list grew from 453 to 1,287 subscribers. Total attributed revenue January–November 2023: $914,000.
Read the case study →Most email agencies take over your Klaviyo account and start sending. We don’t. We run a systematic diagnostic first — then build the strategy to close every gap.
We map every gap in your flows, segmentation, list health, campaign strategy, and attribution against Klaviyo’s verified benchmark data from 183,000+ brands. Every gap gets quantified in dollars.
A sequenced 90-day plan to close the gaps, prioritized by revenue impact. Your team — or a hired executor — handles the build. We handle the strategy. Our only incentive is an accurate diagnosis.
Ongoing fractional strategy as your team executes. We monitor, advise, and course-correct. You keep ownership of execution. No conflict of interest — ever.
Email and SMS became a six-figure part of our business. The ROI has always been there — I’ve never once questioned whether it was worth it. Before this, we had one abandoned cart flow and nothing else. Now email is a core growth driver, and we’re doubling down.
Vaughn has helped us grow our email marketing list to over 30,000 people now. He has successfully over the last few years allowed us to actually be consistent with our email marketing, which has been a huge thing for us.
We take on a limited number of engagements at a time. The starting point is a Revenue Leak Diagnostic — a systematic analysis of your Klaviyo account that quantifies exactly where revenue is leaking and what each gap costs annually. Most brands we work with surface $150,000–$400,000 in quantified annual opportunity.
Engagements typically begin within 2 weeks. We work with 3 active clients at a time.